Armada
Ultra-durable, entry-level all-mountain twin.
Ultra-durable, entry-level all-mountain twin.
Ultra-durable, entry-level all-mountain twin.
Baggy fit developed by our team.
Baggy fit cargo pant developed by our team.
Hoodless, Insulated Jacket with Unique Boxy Fit.
Baggy fit developed by our team.
Sag 'em a little, Sag 'em a lot.
Traditional acrylic beanie.
The classic waffle-knit beanie.
The classic waffle-knit beanie.
The classic waffle-knit beanie.
Full-zip vintage fleece shirt with DWR coated ripstop panels.
Stretchy, hooded down insulator with full zip.
Stretchy, down pullover with quarter snaps.
Stretchy, down pullover with quarter snaps.
Rugged and Functional Bib with Intuitive Features and 2L Protection.
Rugged and Functional Bib with Intuitive Features and 2L Protection.
Stylish, retro-inspired 2L anorak shell with center front pocket.
The idea was inspired by a void.
In the early 2000’s how people skied was changing, but legacy ski companies continued to anchor their identities in alpine racing. What came to be known as freeskiing was a departure from anything that had come before – it shared more in common with the freedom of snowboarding, skateboarding and surfing than it did with anything seen in skiing at the time. This new movement left more to the imagination, and there was a shared sentiment among a new generation of skiers that the style and progression they were pursuing should be celebrated. The time had come for a company that did exactly that.
The handful of people at the epicenter of skiing’s evolution came together: five skiers and a photographer from across the US, Canada and Europe consisting of JP Auclair, Tanner Hall, JF Cusson, Julien Regnier and Boyd Easley, along with snow sports photographer Chris O’Connell, or “OC.” This crew was poised to adapt the team-based model of snowboarding and skateboarding to a ski brand.
OC’s business plan began simply:
“Armada. What skiing will become.”
In November 2002 the operation moved from a basement home office in Truckee, California to its own building in Costa Mesa, the beach city home to so many of the world’s biggest skate and surf brands. Athletes drove the company, with Eric Iberg on board as the first team manager. Co-founder Hans Smith joined to run the business and Tyson Hall, Tanner’s brother, jumped on as the company’s sales guy.
In June 2015 Armada moved the headquarters to Park City, Utah